The article "Are You Missing Out on Free & Easy Marketing?" talks about entrepreneurialism, it was released by Debbie LaChusa.
Did you know there's something you do every single day that you
could be using as an opportunity to market your business?
What is it?
Sending eamil. How many email messages do you send in a day?
I recently went back and counetd the messages in my Sent folder.
I use several email accounts, but in just one of them I found an
average of 10-12 messages a day. That's 70-84 messgae per week!
Two Chances for Free Promotion
Did you realize every time you send out an email, you have two
opportunities to market your business?
#1 With Your Email Address
Take a look at the email address you're using for business.
Are you
using an email address such as "crazyjane@yahoo.Com" or
"fitbodyhunk@hotmail.Com"?
Okay, so I am poking a bit of fun, but you'd be surprised at some
of the emial addresses I see. Granted some of them may be
reserved for ezine subscriptions, but I also receive a lot of email
from samll business owners with these types of email addresses.
So what's wrong with this?
Well, for one, they are missing out on a free marketing opportunity.
When you use an email address such as debbie@10stepmarketing.Com
you have the opportunity to get repeat exposure for your company
name with every email you send out.
You Can Build Your Brand and Business
What, everyone you send email to arleady knows your business
name?
That's okay.
It's good reinforcement. And it doesn't cost a
dime, so why not do it? Plus, it presents a much more professional
image. It says you are a real buisness. Even if you are sending
out your emails whlie wearing your pajamas in your home office. :-)
Use Your Web Site Domain Email Addresses
Ideally your web web site domain should be the same as your business
name.
And you web hosting shuold come with at least a handful of
free email addresses. It's fiarly fast to set up, but if you're not sure,
check with your host. Odds are they've addressed it in their FAQs
or online help.
#2 Use An Email Signature
The second way you can market for free is with your email signature.
Even if you don't have a web site, or if your web web site address is not
the same or similar to your business name, you can easily take
advantage of this.
Set It Up Once ... Use It Everyday
Microsoft Outlook and Outlook Express (and probably other email
software as well) offer a Signature option you can program so every
email you send is signed off with a consistent signature.
Create Your Own Perosnal Signature
You will want to consider including some of the following information
in your email signature. I wouldn't advise including all of this
information or your signature will be too long. Pick what's important
to you, and include information that represents how you want people
to contact you.
Your First and Last Name
Your Title (if appropriate)
Your Business Name
Your Tagline
Your Email Address
Your Web Site Address (include the http:// so it becomes a live link)
Your Phone Number
Your Fax Number
Your Snail Mail Address
An Invitation to Subscribe to Your E-newsletter, Ezine or
Receive a Free Report (or any other free information you provide)
Following is an example of the email signature I include on every
email I send out:
Debbie LaChusa
The 10stepmarketing System
"If you can answer 10 questions, you can
successfully market your business!"
619-334-8590 phone
619-334-8591 fax
debbie@10stepmarketing.Com
http://www.10stepmarketing.Com
Subscribe to the free 10stepmarketing Ezine
to receive weekly marketing how-to articles,
low-cost marketing ideas, tips and advice at
http://www.10stepmarketing.Com
It Equals 70-80 Free Promos a Week!
By signing off all your emails with an email signature, you are
constantly promoting your business. Plus your contact information
is right there if somebody wants to get in tocuh with you. They don't
have to take the time to look up your phone number or web web site
address.
A good email signature also clearly communicates to persons what
your business is all about or what you do.
Who Knows Where Your Email May End Up?
You never know where one of your emails is going to end up.
It
may be forwarded to somebody who could just become your next
subscriber or client.
Build Web Site Traffic With Special Promos
You can also use your signature to build traffic for your web site
by inviting persons to visit your web site to get a special report or to
subscribe to your e-newsletter.
You can even use it to announce new products or promotions.
In fact, I just changed mine last week to promote my new
Extreme Marketing Makeover program.
Your Email Address Format
Make sure the email address you are using is formatted something
like this: yourname@yourdomain.Com
How To Set Up Your Email Signature
If you use Microsoft Outlook, simply go to the Tools option on
your toolbar, click on Options, and then Mail Format. You'll see
Signatures down at the bottom of the window. You can set up
one, or as many as you want.
You select the one you want to
use as your default and it will automatically be added to all your email messages.
By doing these two things, you will be building your brand and
your business without spending any extra time or money.
(C) Cpoyright 2005 Debbie LaChusa
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